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Joe Allan Muharsky
Owner, Consultant

Scaling organizations with human-centered technology

 

  • 25y years IT developer/manager

  • 10y theater producer

  • 5y restaurant ops
    5y nonprofit boards

Consulting Services

🔍 Tech Assessment

Evaluation of current systems with integration and cost-saving opportunities

📈 Scalability

Infrastructure solutions for growing attendance and expanding venues.

🤖 AI Integration

Practical AI applications for ticketing, customer service, and operations

🔄 Operations

Streamlined workflows and systems for better staff and attendee experiences.

🔒 Privacy

Data protection guidance in complex regulatory environments.

🧠 Strategy

People-focused technology roadmaps aligned with goals and budgets.

WFEA Contributions

Teamatorium regularly contributes to the Washington Festivals & Events Association through presentations, panels, and content on technology and operations for event organizers.

2025

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Privacy in the Events Industry

"Navigating Data Protection in a Digital Age" examined how event organizers can effectively manage privacy challenges while balancing regulatory compliance, customer expectations, and emerging AI technologies.

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Applied AI in Festivals & Events

A hands-on presentation including Amy Maxwell demonstrating how festival and event organizers can leverage AI technologies to enhance operations, engage attendees, and solve real-world challenges while navigating ethical considerations and privacy concerns.

2024

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AI For Festivals & Events

Published in the WFEA 2024 "Managing Complex Events" this guide equips event professionals with practical knowledge on leveraging artificial intelligence to enhance operations, attendee experiences, and decision-making while navigating the ethical and implementation challenges inherent in adopting these emerging technologies.

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The Future of Festivals

brings together forward-thinking industry experts Amy Maxwell and Eric Corning to explore emerging technological trends, predict how innovations like AI, data analytics, and digital integration will reshape event planning, operation, and attendee experiences, and provide strategic guidance for event professionals preparing for tomorrow's technological landscape.

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Accelerating Events with AI

This panel included industry experts Amy Maxwell, Eric Corning, and Jackie Baker to demystify artificial intelligence concepts, highlight practical applications, and discuss implementation strategies specifically tailored for festival and event organizers.

2023

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Scale and Scalability

This talk explores how seemingly simple activities reveal hidden complexities when scaled up, offering practical strategies to anticipate challenges, implement incremental improvements, and prioritize people-centered solutions for meaningful growth.

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Technology Tricks and Traps

This roundtable examined the double-edged nature of technological adoption for events, balancing efficiency gains against hidden costs, while emphasizing thoughtful implementation that serves human needs rather than forcing people to adapt to technological constraints.

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